01
Understand what matters
Start with the business, the customers and the commercial outcomes you’re trying to improve.
Useful Machines Review
Find out what’s worth improving.
We look more broadly at how customers and AI agents find, understand, choose and do business with you, then work out what is actually worth changing.
The Review is a narrower customer-journey review for smaller businesses. It looks at how customers and AI agents use your website, not your internal processes. For internal process and AI opportunity work, see Process Map.
We’ll start with a short conversation to make sure a Review is useful for your business.
The work
A human review of your business, not an AI checklist.
02
Look at what happens today
Understand how customers currently find, compare, choose and take action, and what’s helping or getting in the way.
03
Test where useful
Use an AI Customer Check, competitor comparisons and other practical tests where they help answer an important question.
04
Decide what’s worth doing
Separate commercially useful opportunities from impressive ideas that aren’t worth the investment.
We don’t recommend AI for the sake of AI.
Every opportunity needs to answer a more important question:
Will this meaningfully help the business?
That could mean helping more customers choose you and take action, reducing unnecessary work, saving meaningful time or solving a genuine operational problem.
If the likely benefit doesn’t justify the cost or complexity, we’ll tell you.
What you’ll come away with
A clear view of what matters.
- What’s working
- What’s getting in the way
- Where AI could genuinely help
- What’s worth investing in
- What we’d prioritise first
The Review can stand on its own as a clear set of priorities, or identify areas where you might want further help.
If there’s worthwhile work to do afterwards, we can help make it happen.
A fixed-scope Review: we test 3 to 5 of your customer jobs, look at the whole journey, and give you a prioritised fix list and a 45-minute walkthrough call. A$1,950 + GST. Bought an AI Customer Report? We’ll credit the A$195 + GST toward a Review booked within 30 days.
Next step
Start with a conversation.
You don’t need to know what AI your business needs before we speak. That’s part of the point.
Tell us a little about your business, what you’re trying to achieve and what has you thinking about AI.
We’ll have a short, no-obligation conversation and work out whether there’s something useful for us to investigate.
No commitment. The Review is A$1,950 + GST if we agree there’s useful work to do.
Or start smaller
Want to start smaller?
Free
AI Customer Check
See what happens when an AI agent tries one customer task on your website.
Check my website for freeA$195 + GST
AI Customer Report
One customer job across your site and two competitors, with evidence, comparison and practical findings.
Get my AI Customer Report