Privacy
How we handle your information
Who we are
Useful Machines is a Melbourne business that checks whether AI assistants can find, understand and use your website, and helps you fix what gets in the way. You can reach us at hello@usefulmachines.com.au.
What we collect and why
When you fill in one of our forms we collect your name, email address, business name, website address and anything you tell us about the job your customers come to you for. We use this to run the Check or Report you asked for, to send you the result and to reply to you. If you buy a Report, Stripe collects your payment details and we receive your name, email address and a record of the payment, which we keep for tax and accounting. If you book a call, Google Calendar collects your name, email address and the time you choose. Our website also records basic visit information, such as the pages you view and the device and browser you use, so we can see which pages help people and whether our advertising works.
We only collect what we need for these purposes. We do not sell your information.
Who handles it for us
We use a small number of service providers, some of which store information outside Australia, including in the United States:
- Netlify hosts this website and receives our form submissions.
- Stripe processes payments.
- Resend sends our emails.
- Google Calendar handles call bookings.
- Meta Pixel (Facebook) measures visits from our ads and records actions such as starting a checkout.
- PostHog measures how people use the site.
Result pages for a free Check sit at a private, hard to guess link and are hidden from search engines. Anyone you share that link with can open it.
How long we keep it
We keep form submissions and result pages for 12 months after we last hear from you, and payment records for as long as Australian tax law requires (generally five years).
Access, correction and deletion
You can ask to see the information we hold about you, have it corrected, or have it deleted, including taking down a result page. Email hello@usefulmachines.com.au and we will reply within 30 days. If you are unhappy with how we handle a privacy concern, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.
Last updated 26 October 2026.