Guide
Why isn’t my business showing up on ChatGPT?
Each AI tool decides its own answers, so there is no guaranteed fix. These are the common reasons we see, and how to check each one yourself.
Common reasons
| Reason | How to check it | What to fix |
|---|---|---|
| Your site does not say plainly what you do, where and for whom | Read your homepage as a stranger. Is the service and suburb in the first screen? | Add one plain sentence: the service, the area, who it is for |
| Key details are in images, PDFs or pop-ups | Try to select the phone number, hours and prices with your mouse | Write them as normal text on the page |
| Your site blocks AI tools by accident | Open yoursite.com.au/robots.txt and ask your developer about firewall or bot settings | Allow the assistants you want to reach you |
| Few other websites mention you | Search your business name and see which directories, reviews and local sites list you | Claim and complete the main listings for your industry and area |
| Your Google Business Profile is out of date | Look up your profile on Google Maps | Update hours, services, area and website link |
| The question was too broad | Compare “plumber” with “blocked drain plumber in Frankston this week” | Test with the way a real customer asks |
Self-check
Before you ask ChatGPT again
Tick each one you can confirm on your own site. This list uses the same four steps as our Check: Find, Understand, Choose, Act. Ticks are not saved.
Being named is only the first step. The agent booking guide covers what happens next.
Check, Report or Review
| Option | Price | What you get | Choose it when |
|---|---|---|---|
| AI Customer Check | Free | An AI agent tries one customer job on your site. A short result by email showing where it got through and where it stopped. | You want to see what happens, with no cost |
| AI Customer Report | A$195 + GST | One customer job on your site and two competitors, with evidence and what to look at first | You want to see how you compare |
| Useful Machines Review | A$1,950 + GST | 3 to 5 customer jobs, the whole journey, a prioritised fix list and a 45-minute call. The A$195 + GST for a Report is credited if you book a Review within 30 days. | You want a broader view of what is worth changing |
Questions
Can I pay to appear in ChatGPT answers?
Not as far as we know for ordinary answers. Improving what your site and listings say is the usual approach, and results vary.
How long do changes take to show?
It varies by tool and is not predictable. Some tools search the web live, others rely on older data.
Try it on your own site
The free AI Customer Check gives an AI agent one real customer job on your website. We stop before any real enquiry, booking or payment.