Guide
Do I need an AI visibility tracking tool?
Tracking tools such as Profound, Peec AI, Otterly.AI and Semrush’s AI visibility features record how often AI tools mention a brand over time. They are mostly built for marketing teams. A small business may not need one.
| Option | Good for | Effort | What it does not show |
|---|---|---|---|
| Check it yourself | A rough picture, no cost | A few questions every month or two | Patterns across many questions |
| One-off audit | A snapshot and a fix list | Act on the list, check again later | Changes after the audit |
| Tracking tool | Teams that act on data regularly | Someone reviews it each month | Whether an agent can book you |
| Customer-job test | Seeing whether an agent can do business with you | One job at a time | Mentions over time |
Do you need a tracking tool?
A tool may make sense if most of these are true
If none are true, start with the simpler options above. Ticks are not saved.
Check, Report or Review
| Option | Price | What you get | Choose it when |
|---|---|---|---|
| AI Customer Check | Free | An AI agent tries one customer job on your site. A short result by email showing where it got through and where it stopped. | You want to see what happens, with no cost |
| AI Customer Report | A$195 + GST | One customer job on your site and two competitors, with evidence and what to look at first | You want to see how you compare |
| Useful Machines Review | A$1,950 + GST | 3 to 5 customer jobs, the whole journey, a prioritised fix list and a 45-minute call. The A$195 + GST for a Report is credited if you book a Review within 30 days. | You want a broader view of what is worth changing |
Try it on your own site
The free AI Customer Check gives an AI agent one real customer job on your website. We stop before any real enquiry, booking or payment.